{"id":278,"date":"2009-05-25T11:55:39","date_gmt":"2009-05-25T10:55:39","guid":{"rendered":"http:\/\/www.lp-design.de\/blog\/?p=278"},"modified":"2009-08-06T14:33:56","modified_gmt":"2009-08-06T13:33:56","slug":"flensburger-bier-re-design","status":"publish","type":"post","link":"http:\/\/www.lp-design.de\/blog\/?p=278","title":{"rendered":"Flensburger Bier &#8211; Re-Design"},"content":{"rendered":"<p>F\u00fcr Design B\u00fcro Hamburg<\/p>\n<p><strong>Aufgabe:<\/strong><\/p>\n<p style=\"text-align: left;\">Neues, moderneres Erscheinungsbild mit h\u00f6herer Wertigkeitsanmutung im &#8222;Modern Premium Look&#8220;.<\/p>\n<p>Zun\u00e4chst musste eine neue, hochwertigere Typografie entwickelt werden: &#8222;premium&#8220;, aber nicht zu schwach.<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/flens-abc.jpg\" rel=\"lightbox[278]\"><\/a><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/flens-abc.jpg\" rel=\"lightbox[278]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-279\" title=\"flens-abc\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/flens-abc.jpg\" alt=\"flens-abc\" width=\"400\" height=\"328\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Auch die Koggen-Illustration sollte ein neues Gesicht bekommen: Klarer, feiner und dynamischer.<\/p>\n<p>\u00a0<\/p>\n<p>Hier zum Vergleich die alte Illustration.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/kogge-alt.jpg\" rel=\"lightbox[278]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-280\" title=\"kogge-alt\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/kogge-alt.jpg\" alt=\"kogge-alt\" width=\"400\" height=\"467\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Und die neue Ausf\u00fchrung<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #0000ee; text-decoration: underline;\"><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/kogge-neu.jpg\" rel=\"lightbox[278]\"><\/a><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/kogge-neu-s-w.jpg\" rel=\"lightbox[278]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-323\" title=\"kogge-neu-s-w\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/kogge-neu-s-w.jpg\" alt=\"kogge-neu-s-w\" width=\"400\" height=\"503\" \/><\/a><br \/>\n<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Des weiteren musste jetzt die Typo in das Oval des Labels eingearbeitet werden, was mehr oder weniger aufwendigere Modifikationen der einzelnen Buchstaben erforderte.<\/p>\n<p>\u00a0<\/p>\n<p>Hier zum Vergleich noch einmal Typo und Illustration im alten Label.<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #0000ee; text-decoration: underline;\"><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/label-alt-s-w.jpg\" rel=\"lightbox[278]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-327\" title=\"label-alt-s-w\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/label-alt-s-w.jpg\" alt=\"label-alt-s-w\" width=\"400\" height=\"436\" \/><\/a><br \/>\n<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Und hier im neuen Label.<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #0000ee; text-decoration: underline;\"><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/label-neu-s-w-2.jpg\" rel=\"lightbox[278]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-333\" title=\"label-neu-s-w-2\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/label-neu-s-w-2.jpg\" alt=\"label-neu-s-w-2\" width=\"400\" height=\"463\" \/><\/a><br \/>\n<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Nun fehlten nur noch die anderen Sortenbezeichnungen im Rundsatz.<\/p>\n<p>\u00a0<\/p>\n<p><a style=\"text-decoration: none;\" href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/alle-label.jpg\" rel=\"lightbox[278]\"><\/a><span style=\"text-decoration: underline;\"><span style=\"color: #0000ee;\"><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/alle-label-s-w-2.jpg\" rel=\"lightbox[278]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-331\" title=\"alle-label-s-w-2\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/alle-label-s-w-2.jpg\" alt=\"alle-label-s-w-2\" width=\"400\" height=\"1159\" srcset=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/alle-label-s-w-2.jpg 400w, http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/05\/alle-label-s-w-2-353x1024.jpg 353w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr Design B\u00fcro Hamburg Aufgabe: Neues, moderneres Erscheinungsbild mit h\u00f6herer Wertigkeitsanmutung im &#8222;Modern Premium Look&#8220;. Zun\u00e4chst musste eine neue, hochwertigere Typografie entwickelt werden: &#8222;premium&#8220;, aber nicht zu schwach. \u00a0 \u00a0 Auch die Koggen-Illustration sollte ein neues Gesicht bekommen: Klarer, feiner und dynamischer. \u00a0 Hier zum Vergleich die alte Illustration. \u00a0 \u00a0 Und die neue Ausf\u00fchrung [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,6,3,8],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-alphabete","category-dokumentation","category-logos","category-re-design"],"_links":{"self":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/278"}],"collection":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=278"}],"version-history":[{"count":31,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":301,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions\/301"}],"wp:attachment":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}