{"id":254,"date":"2009-04-21T10:38:34","date_gmt":"2009-04-21T09:38:34","guid":{"rendered":"http:\/\/www.lp-design.de\/blog\/?p=254"},"modified":"2009-05-05T09:18:54","modified_gmt":"2009-05-05T08:18:54","slug":"deit-claim","status":"publish","type":"post","link":"http:\/\/www.lp-design.de\/blog\/?p=254","title":{"rendered":"deit &#8211; Claim"},"content":{"rendered":"<p>F\u00fcr Bandke + Klank Branding + Design &#8211; Hamburg<\/p>\n<p><strong>Aufgabe:<\/strong><\/p>\n<p>Ein Handschriftzug (Alles, was ich will.), der schr\u00e4g unter das &#8222;deit&#8220;-Logo gesetzt werden soll.\u00a0Der Charakter der Handschrift soll das Bekenntnis\u00a0einer 25 &#8211; 30-j\u00e4hrigen,\u00a0modernen und selbstbewussten Frau (achtet\u00a0auf bewusste, kalorienarme Ern\u00e4hrung) zur Marke &#8222;deit&#8220;\u00a0assoziieren.<\/p>\n<p>Also zun\u00e4chst die Rough-Entw\u00fcrfe.<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/deit-claim-entwurfe-300.jpg\" rel=\"lightbox[254]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-255\" title=\"deit-claim-entwurfe-300\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/deit-claim-entwurfe-300.jpg\" alt=\"deit-claim-entwurfe-300\" width=\"300\" height=\"545\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Ausgew\u00e4hlt wurde dann dieser Entwurf:<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/8.jpg\" rel=\"lightbox[254]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-256\" title=\"8\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/8.jpg\" alt=\"8\" width=\"400\" height=\"179\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Nun wurde noch eine Modifikation gew\u00fcnscht: Das &#8222;A&#8220; wirkt zu aggressiv.<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/8a.jpg\" rel=\"lightbox[254]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-257\" title=\"8a\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/8a.jpg\" alt=\"8a\" width=\"400\" height=\"174\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Und hier der Claim in Verbindung mit dem &#8222;deit&#8220;-Logo.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/deit-claim-schrag.jpg\" rel=\"lightbox[254]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-259\" title=\"deit-claim-schrag\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/deit-claim-schrag.jpg\" alt=\"deit-claim-schrag\" width=\"400\" height=\"251\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>W\u00e4hrend des Design-Prozesses wurde entschieden, den Claim doch besser waagerecht unter das Logo zu setzen. Das machte eine leichte Aufrichtung der Typo erforderlich, ausserdem wurde das erste &#8222;w&#8220; im vorderen Teil noch etwas ge\u00f6ffnet.<\/p>\n<p><a href=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/deit-claim-waagerecht.jpg\" rel=\"lightbox[254]\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-260\" title=\"deit-claim-waagerecht\" src=\"http:\/\/www.lp-design.de\/blog\/wp-content\/uploads\/2009\/04\/deit-claim-waagerecht.jpg\" alt=\"deit-claim-waagerecht\" width=\"400\" height=\"333\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr Bandke + Klank Branding + Design &#8211; Hamburg Aufgabe: Ein Handschriftzug (Alles, was ich will.), der schr\u00e4g unter das &#8222;deit&#8220;-Logo gesetzt werden soll.\u00a0Der Charakter der Handschrift soll das Bekenntnis\u00a0einer 25 &#8211; 30-j\u00e4hrigen,\u00a0modernen und selbstbewussten Frau (achtet\u00a0auf bewusste, kalorienarme Ern\u00e4hrung) zur Marke &#8222;deit&#8220;\u00a0assoziieren. Also zun\u00e4chst die Rough-Entw\u00fcrfe. \u00a0 Ausgew\u00e4hlt wurde dann dieser Entwurf: \u00a0 Nun [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[],"class_list":["post-254","post","type-post","status-publish","format-standard","hentry","category-dokumentation","category-handschriften"],"_links":{"self":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/254"}],"collection":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=254"}],"version-history":[{"count":15,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/254\/revisions"}],"predecessor-version":[{"id":289,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/254\/revisions\/289"}],"wp:attachment":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}