{"id":1200,"date":"2023-10-12T19:04:12","date_gmt":"2023-10-12T18:04:12","guid":{"rendered":"http:\/\/www.lp-design.de\/blog\/?p=1200"},"modified":"2024-03-11T16:18:11","modified_gmt":"2024-03-11T15:18:11","slug":"oktoberfest","status":"publish","type":"post","link":"http:\/\/www.lp-design.de\/blog\/?p=1200","title":{"rendered":"Oktoberfest"},"content":{"rendered":"

Ein sch\u00f6nes Projekt mit der Werbeagentur RED<\/span><\/a><\/span> aus M\u00fcnchen:<\/span><\/p>\n

Markenentwicklung f\u00fcr das \u201eOktoberfest“.<\/span><\/p>\n

Auftraggeber: Die Landeshauptstadt M\u00fcnchen.<\/span><\/p>\n

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1. LOGO \u2014 entwickelt aus einer Fraktur.<\/span><\/p>\n

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2. MARKENZEICHEN:<\/span><\/p>\n

Das \u201eO“ aus dem Schriftzug soll zur Bildmarke entwickelt werden.<\/span><\/p>\n

Es brauchte viele Entw\u00fcrfe, um das passende Design zu finden.<\/span><\/p>\n

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3. Die n\u00e4chste Aufgabe war, das dynamische \u201eSchmuck-O“ der Bildmarke<\/span><\/p>\n

in den Schriftzug zu integrieren. Dabei ergab sich, dass man am Ende<\/span><\/p>\n

des Schriftzuges ein Gegengewicht schaffen musste.<\/span><\/p>\n

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4. Entwicklung der Marken-Schrift \u201eWIESN“<\/span><\/p>\n

und erstellt als OpenTypeFont in unserem Hause.<\/span><\/p>\n

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Ein sch\u00f6nes Projekt mit der Werbeagentur RED aus M\u00fcnchen: Markenentwicklung f\u00fcr das \u201eOktoberfest“. Auftraggeber: Die Landeshauptstadt M\u00fcnchen.     1. LOGO \u2014 entwickelt aus einer Fraktur.                                 2. MARKENZEICHEN: Das \u201eO“ aus dem Schriftzug soll zur Bildmarke entwickelt werden. Es […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,9,6,3,14],"tags":[],"class_list":["post-1200","post","type-post","status-publish","format-standard","hentry","category-allgemeines","category-alphabete","category-dokumentation","category-logos","category-satzschriften"],"_links":{"self":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1200"}],"collection":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1200"}],"version-history":[{"count":12,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1200\/revisions"}],"predecessor-version":[{"id":1206,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1200\/revisions\/1206"}],"wp:attachment":[{"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lp-design.de\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}